Breaking down barriers
with beauty science
When DECORTÉ was founded in 1970, cosmetics were solely focused on treating
skin irritation. Meanwhile, our brand focused on advanced concepts such as
skin regeneration and proactive skincare. We continue to lead the way as
an industry pioneer to this day, advancing the development of anti-aging
technology, now a fundamental concept in the industry.
Our skincare products use special proprietary delivery systems to maximize
the effectiveness of active ingredients. One of these is a step-based
application method developed through dermatological research; using
emulsion to increase the suppleness of the stratum corneum before applying
lotion allows lotion to permeate more effectively.
In addition, we have developed delivery capsules tailored to the
characteristics of each product to ensure the effective delivery of active
ingredients. We continue to develop a range of advanced proprietary
technologies and have succeeded in overcoming the challenges associated
with the creation of phospholipid capsules. In recent years, we have been
working to develop cutting-edge cosmetics based on the concept of
Regenerative Treatment, beauty treatment that transcends the realm of
conventional cosmetics.
Senses awoken
by sensibility technology
From skincare to base makeup and color makeup, DECORTÉ products incorporate
phospholipids and other biometric ingredients that perform the same
functions as the components that make up the skin. These ingredients
enable skincare products to better penetrate and meld with the skin, and
give makeup a fit that feels at one with the skin for a beautiful, smooth
finish. Fragrances are also specially selected to improve relaxation and
turn skincare and makeup routines into time to pamper yourself.
Cosmetics should go beyond the clinical approach of medicine, which is
focused solely on the end result. We continue to pursue the essence of
luxury cosmetics, placing value on the experience of using our products as
expressed through the concept of senses. We value the wonder of using
something for the first time, the blissful combination of comfort, joy and
being enveloped in a wonderful fragrance, and the incredible firmness,
hydration and translucence of the skin when morning comes. Feeling uplifted
every day with every use, as a genuine sense of satisfaction that resonates
with your senses and appeals to the brain’s emotional center felt in both
skin and soul - this is the essence of true luxury cosmetics that are used
and beloved over many years. The sensory quality that we so carefully
create is experienced in skin and in soul, and it's this sensitivity that
is carefully shared from person to person, and will always be carefully
protected by the brand.
One Trillion※ In Every Drop.
Multilayered microcapsules absorb into your skin to renew beauty.
*Calculated as 6.1 mL per drop (estimated value)
Multilayered microcapsules
In 1992, DECORTÉ launched “MOISTURE LIPOSOME” the first serum in the
industry to go by the name of liposome. Liposome technology was attracting
attention in various fields, but its stable formulation into cosmetics was
considered to be extremely difficult.
After eight years of research, DECORTÉ succeeded in the application of
multi-layered liposome technology to cosmetics, and created a product in
the form of a serum that delivers long-lasting moisturizing effect. In
Japan, DECORTÉ is the only brand* to continuously sell cosmetics that go
by the name of liposome from the 1992 launch until the present.
* As of November 2020
Multi-layered liposomes are ultra-fine capsules consisting of multiple
beautiful layers. Retaining moisture and beauty ingredients between the
layers, they penetrate deep into the stratum corneum, and are characterized
by slowly releasing these ingredients from the outer layer over a long
period of time. However, multi-layered liposomes are fragile, and
considerable time was required to formulate as cosmetics where they would
retain their proper shape. Moving the main focus from “INGREDIENTS that
deliver moisture” to “HOW TO deliver moisture”, we made the importance of
“delivering required ingredients to the required places” widely known in
the world of skincare.
The “MOISTURE LIPOSOME”, which hit the shelves in 1992 had the newness of
being a moisturizing serum that was oil-free with a silky texture, and
used immediately after washing the face. Over the years, the number of
users gradually increased, coupled with reviews from customers who
experienced its high moisturizing effects, and it grew to become a
steadfast and iconic long-selling item for DECORTÉ. The cream was launched
in 2002, the eye cream in 2011, the lotion, which is more difficult to
stabilize than the serum, in 2015, and the sheet mask in 2020. Then in
2021, the serum was given a full renewal for the first time since its
launch in 1992, evolving from a moisturizing serum into an anti-aging*
serum, in further pursuit of its potential.
* Anti-aging refers to age-appropriate skincare.
Structure of a multi-layered liposome: Electron micrograph (diameter
1/10,000mm)
Design to lift your spirits,
just by being there
At DECORTÉ, we are committed to constantly using the most cutting-edge
technology and theory with the best materials while continuing to pass on
our philosophy and traditions. The design of our packaging must convey
aesthetic appeal and value befitting of our unwavering dedication to the
very highest quality. We seek to brighten lives through cosmetics, and
while we constantly incorporate new elements to evoke surprise and delight,
we're not eccentrics. To reflect this, our packaging must be elegant,
refined and beautiful.
A creative who conveys delicate, complex concepts through a combination of
design, materials and form, Marcel Wanders is a world-renowned product and
interior designer based in Amsterdam and has been the art director at
DECORTÉ since 2010. He creates an elegant blend of the fashionable and the
classical that immediately captivates the beholder by appealing to their
sensuality, conveying the sense of luxury embodied by DECORTÉ and the
instinctual pleasure experienced by skin and soul. His creativity allows
him to continue to innovate in anticipation of changing times while
maintaining an unwavering sense of history and tradition, the essence of
creating DECORTÉ products. This sense of artistry has been applied to the
packaging of the state-of-the-art AQ MELIORITY line and the interior design
of Maison DECORTÉ, our first flagship store.
Marcel Wanders
Marcel Wanders was born in
the Netherlands in 1963. He has produced designs for private clients and
world-leading brands such as Alessi, KLM Royal Dutch Airlines, Swarovski
and Puma. On a mission to “create an environment of love, live with
passion and make our most exciting dreams come true,” his adventurous and
humorous designs uplift, entertain and inspire the beholder.
The DECORTÉ pattern:
The pattern that adorns the walls of DECORTÉ counters features hexagonal
shapes with flower-like symbols that represent beauty as a badge of honor.
Seeming to continue on to infinity, the design also resembles the texture
of the skin. This is a fusion of the ideal skin in DECORTÉ’s pursuit of
beauty and an iconic motif of art director Marcel Wanders. As the viewer
moves around the room, the shadows created by the texture shift and convey
a range of expressions. This reflects a sense of life through the constant
cycle of rebirth that skin undergoes, while the blooming flowers connect
with the never-ending path that leads to true beauty.
